Vic Mensa appears courtesy of Roc Nation
In partnership with 1800® Tequila, Billboard, the largest voice in music announces today, “Refined Players” – a five-part digital documentary series showcasing how five musical talents from all over the country were brought together in 3 days to record a new, refined sound. The video series will launch today and is led by award-winning jazz musician Christian Scott, and features hip-hop artist Vic Mensa.
Through “Refined Players,” 1800 Tequila and Billboard followed Christian Scott on his discovery of diverse music talents and sounds from various cities including New Orleans, Chicago, Philadelphia, the Bay Area and New York. The artists were then combined into one new collective, and recorded a newly refined track, “Freedom is a Word,” a genre-bending exploration of hip-hop and jazz. The final track was previewed live on October 18 during an intimate event at Preservation Hall in New Orleans and will be released on Friday December 8th.
The “Refined Players” series, conceived by CP+B LA and executive produced by Billboard, captures the hard work, honesty and passion of Scott, Mensa and the rest of the Refined Players collective of Joe Dyson, Weedie Braimah, Joe Harley, Elena Pinderhughes and Derrick Hodge. It is the latest in a year-long showcase of musical collaborations from 1800 Tequila, the world’s first super-premium tequila.
At thirty-four years old and a native of New Orleans, Scott brings a unique perspective to the “Refined Players” project. As a jazz-trained, Grammy award winning musician, he designs his own instruments, has his own label imprint, and releases all of his new music via his own app, Stretch Music. Although he is a one-man tour-de-force, his music still remains a powerful influence within the industry.
“Musically, it’s instinctual for me to pull in sonic influences from all over the world,” said Scott. “As a band leader and collaborator, it’s been an incredible journey to pull together individual talents from all over the country for the Refined Players project. Independently, each of us brings our own raw sound and creative energy into the mix. The final product is a true testament of hard work, collaboration and sonic diversity.”
Critically acclaimed rap all-star Vic Mensa recently released his long-awaited full-length debut album, Autobiography. Speaking to the generation of hip-hop’s wonder years, Mensa’s first solo album is comprised of confessional, confrontational and powerful messages. Mensa is currently touring with Jay-Z on his 4:44 tour, which opened up in Anaheim at the Honda Center on October 27.
"Collaborating with 1800 Tequila and Christian Scott on this unique track has taken me back to where my music started,” said Mensa. “The marriage of jazz and hip hop has always inspired me and my music, so to be able to create with such a talented group of musicians has been invigorating and exciting for me.”
The 1800 Tequila Refined Players documentary series will roll out on www.Billboard.com/1800refinedplayers
, Billboard social channels, YouTube, Scene by 1800 Tequila, brand social channels @1800Tequila, and across all artist social channels.
The “Refined Players” series is an extension of the 1800 Tequila brand campaign “Just Refined Enough” that launched earlier this year.
released December 8, 2017
Joe Dyson, Weedie Braimah, Joe Harley, Elena Pinderhughes and Derrick Hodge